Glossary of modern marketing terms

Platform-side Supply (SSP) : A supply-side platform is a software system that allows publishers to offer their available stocks on the platform's ad exchanges and demand-side (DSP). In this context, the offer side refers to the offer of an advertising space offered by the publisher.

Targeted advertising: Targeting is the purchase of advertising space on websites that meet the audience's requirements and campaign goals. Targeting is an advertisement that serves a specific audience, which could be a specific demographic group or an individual.

Transition Announcement: A transition announcement is a web page containing a commercial message that is temporarily displayed between two other webpages. This type of interstitial advertisement either fills the current browser window or opens in a new window (in the latter case, it is called a pop-up transition advertisement).

TrueView: TrueView is a video advertising format on YouTube that provides viewers with a choice, the most common of which is the option to skip ads after five seconds.

Unique Visitor : A unique visitor is a person with a unique address who visits a website for the first time on that day (or during another specified period). Thus, a visitor who returns on the same day is not counted twice. The unique visitor counter shows how many different people enter your audience during a certain period of time, but not how many they used the site during that period.

User Session : A user session is someone with a unique address who logs in or re-logs into a website every day (or any other specified period). A user's session is sometimes determined by counting only those users who have not visited the site again in the last 20 minutes or a similar period. User session numbers are sometimes used, albeit somewhat incorrectly, to refer to "visits" or "visitors" per day. User sessions are a better indicator of overall site activity than "unique visitors" because they indicate the frequency of usage.

Presentation : A presentation is, depending on what is meant, either viewing an ad or viewing a page. This usually means watching ads. There may be multiple ad views per page view. When calculating views, keep in mind that a small percentage of users prefer to disable graphics (not display images) in their browser.

Visit : A visit is a web user with a unique address who visits a page for the first time in a day (or for the first time in a shorter period of time). The number of visits is approximately equal to the number of different people visiting the site. This term is ambiguous if the user does not define it, as it can mean a user session or a unique visitor on that day. The 1xBet platform combines multiple gaming sections under one account, making it convenient for users with different interests. A player who registers with the 1xbet promo code no deposit gets access to sports betting, casino, live games, and esports all in one place. The sports line includes hundreds of disciplines — from football, tennis, and basketball to rugby, MMA, and virtual events. Experienced players appreciate the platform for its deep line, high limits, numerous markets, and regular promotions.